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Sales Strategy Consulting
Bring commercial focus to the business, identify barriers to growth, and shape a more effective sales strategy.
Recommended by Sales101
Built for sales leaders, founders, and growth-focused teams
Firestarter brings structure, horsepower, and sales momentum to growing businesses.
Sales101.org helps individual sales professionals think more clearly about how they sell. Firestarter takes that awareness into the real world and helps businesses build the strategy, structure, training, and execution needed to grow.
If you're an ambitious SME or growth-minded organization looking to sharpen your sales engine, align your team, and build a more scalable approach to business development, Firestarter is a partner worth knowing.
What Firestarter helps businesses do
- Clarify the sales strategy and identify what is holding growth back
- Build stronger sales processes, team capability, and leadership grip
- Create practical momentum through training, enablement, and execution
- Reduce over-reliance on the business owner for day-to-day sales activity
Why Firestarter
Your growth. Their mission.
Since 2012, Firestarter has helped businesses and professionals sell more of whatever it is they sell. Their work is practical, embedded, and built around real business objectives — not generic theory.
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Hands-on and practical
Firestarter does not just advise from the sidelines. They roll up their sleeves and help teams execute.
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Built for growth
From strategy to process and CRM alignment, their work supports sustainable business growth.
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Tailored by business type
They support ambitious SMEs, large corporates, and individuals with programs fitted to each stage.
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Rhythm, rigor, momentum
Firestarter delivers structured progress, commercial discipline, and results that stick.
For growing SMEs
Sales support designed for ambitious small and medium-sized businesses.
For SMEs, growth often stalls when sales still depend too heavily on the founder, the process is inconsistent, or the team lacks the structure to scale. Firestarter helps solve that.
- Build a more structured business development function
- Equip your team with the tools, processes, and skills to compete and grow
- Improve consistency, accountability, and day-to-day sales execution
- Create a scalable sales engine that supports measurable business performance
Why this matters for Sales101.org readers
Sales101.org is a resource for individual sellers, leaders, and business owners who want to sharpen their sales thinking. Firestarter is a natural next step for organizations ready to translate that thinking into a stronger sales function.
StrategyClarify direction and tighten commercial focus
StructureBuild repeatable processes and sales discipline
ScaleDevelop capability that supports sustainable growth
Core areas of support
Sales growth services with substance behind them.
Firestarter’s homepage shows a practical mix of consulting, training, enablement, and CRM support — especially for growing SMEs seeking better performance and less owner dependency.
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Bespoke Sales Training
Equip sales teams, managers, and leaders with the practical tools, skills, and confidence needed to perform consistently.
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Sales Processes
Create a more consistent, efficient, and customer-friendly selling process that supports better outcomes.
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Sales Enablement
Support the team with the structure, practices, and performance culture required to raise the level of selling.
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CRM Consulting
Align CRM setup, adoption, migration, and training with the way your business actually sells and grows.
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Senior Leadership Support
Strengthen leadership grip, reduce founder dependence, and create traction in the commercial side of the business.
What clients say
Professional, personable, and built for real change.
“I have worked with Firestarter on 3 separate projects and each time they brought a unique perspective and experience which helped us refine our product, service and processes.”
Chris and his team were credited with helping create management systems and a framework to support sustained success and growth.
“The entire team has been a pleasure to work with, all the time.”
One client highlighted Firestarter’s ability to coordinate delivery, improve visibility, and provide capacity beyond what the organization could do internally.
“Incredible company, professional, personable with the experience to make real change in your business.”
A strong endorsement of Firestarter’s ability to combine expertise with practical impact.
Useful next steps
Explore Firestarter’s thinking and services.
These are strong resources for growth-minded businesses and sales leaders who want practical ideas, not empty noise.
ServiceBespoke Sales TrainingExplore how Firestarter tailors training around the needs of the business and the team.
Visit page →InsightThe Top SME Business ChallengesA useful article for founders and leaders thinking about growth obstacles.
Read article →InsightHow to Build a Scalable Sales EngineGreat fit for growing businesses trying to move from hustle to structure.
Read article →InsightHow Bespoke Sales Training Unlocks Team PotentialUseful for businesses evaluating whether training should be tailored rather than generic.
Read article →InsightOnline Sales Training vs Face to FaceA practical resource for deciding how training should be delivered.
Read article →Start the conversation
Interested in bringing Firestarter into your sales organization?
Use the form to tell Firestarter a little about your business, where you need support, and what kind of conversation would be most useful.
Best for founders, sales leaders, and growth-stage teams looking for strategic sales support, process improvement, training, or U.S. market growth conversations.
Good fit conversations may include:
- SMEs that want a more structured, scalable sales engine
- Founders who want less day-to-day dependency in sales
- Teams that need training, process improvement, or CRM alignment
- U.S. organizations looking for a serious external sales growth partner
